Not so virgin: the fraud of the olive

saynotofoodwaste.oliveoil.health.fraud.consumer.power.knowledge.olives.1Drizzle it on top of a lush green salad, prepare a bowl to dip warm slices of bread into, or sip a teaspoon on an empty stomach- just some of the uses for olive oil. 

This century old ingredient promises beauty and overall health.

Recent scientific studies also confirm the health benefits of olive oil, a main staple of the Mediterranean diet. 

Lucky for us (who live in developed countries), we can find this golden liquid packaged inside glass bottles and aerosol cans (but please, whatever you do, don’t ever buy olive oil in a spray can, you will regret it!) on supermarket aisles.

With so many wanting to lead a healthy lifestyle, the demand for continued production of olive oil is high, especially for the oils exported from Italy. Being naive believers in packaging and marketing, consumers happily buy up olive oil that says ‘Natural’ and ‘Made in Italy’. If you fall prey to these deceitful schemes, then watch out!

Recent studies showed that “70% of cheaper extra virgin olive oil sold is a fraud.” And labels that say ‘Extra Virgin’ and ‘Made in Italy’ are legal even if the product wasn’t produced in Italy. This means that 69% of olive oil sold in the USA is doctored.

Big brands, such as Filippo Berio and Bertolli, make customers believe that their product is made in pristine olive fields of Italy. However, most of the time, their olives hail from diverse corners of the world like Tunisia, Turkey, Greece and Spain. 

So, how can this be possible? Unfortunately, the FDA in USA and the EU don’t test olive oil due to high costs. Big brands, hungry for profit, utilize these loopholes to make loads of money without ever getting caught. It’s like taking part in trafficking illegal drugs but never being held responsible for the crime.

Isaynotofoodwaste.oliveoil.health.fraud.consumer.power.knowledge.olives.3n 2010, UC Davis carried out a study of olive oil. Results showed that 69% of imported and 10% of California-based oils labeled ‘Extra Virgin’ failed International Olive Council (IOC) and USDA standards for extra virgin olive oil. Luckily a small percentage of products did pass the test and these brands should be applauded for selling quality goods. Corto Olive, California Olive Ranch, Kirkland Organic, Lucero and McEvoy Ranch Organic all sell real olive oil.

It’s unfortunate to see big companies finding loopholes to make money by advertising false products to their consumers. It’s also alarming to see government agencies failing to protect consumers from these frauds. This is why, more than ever, it’s important that we share our knowledge with each other. The power is in our hands. I hope this post has been helpful!

Happy eating!
Hokuma

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