EU! Bring back Good Food!

tomatoWe are very excited to announce the launch of our new campaign: EU! Bring back Good Food!

The aim of the campaign is to help Europe reduce its 90 million tonne a year food waste problem. How do we try to do that? By changing the EU Regulation 543/2011. This regulation sets ‘Specific Marketing Standards‘ on 10 fruits and vegetables currently sold in Europe. These 10 produce (apples, citrus fruits, kiwis, lettuces, peaches and nectarines, pears, strawberries, sweet peppers, table grapes, tomatoes)  make up 75% of the EU’s fruit and vegetable market.

What this means is that a good amount of edible food is being wasted simply because they don’t look a certain way. It is time to change this and ensure that all this nutritious food is going to people, not trashcans. In the EU 79 million citizens live below the poverty line, and more of that good food needs to be available to EU citizens, not wasting away in landfills.

We know that many supermarkets have their own grocery standards, and that even if the petition does reach the EU Parliament it doesn’t mean supermarkets will immediately start selling different food. However, since this is an EU Regulation it means that all national standards must also loosen their ‘marketing standards’, and since most supermarkets abide by the national standards, grocery stores all over Europe would increase the variety of food available on the shelves. This means that more good food will flow into supermarkets rather than go to waste.

If you agree with us and want to see more good food making it to family tables and not trashcans, then sign our petition and tell EU to Bring back Good Food! We hope you help us fix our broken food system by supporting the campaign and telling your friends to join! Together we can have a more healthy and sustainable food chain.

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